What is the future for business in your sport?

The Birmingham Post talks to numerous high profile executives involved in the business of sport, including Simon Walton, a senior member of Odgers Berndtson's Sports Practice, about how they see the future of sport and business evolving. As Simon points out, "No longer is a person considered ideal to run an organisation, just because he might have played the sport concerned. The benefits of recruiting professionals to do what they are best at are obvious and we work across a broad spectrum of sports doing exactly that, in the UK and abroad.... The message is simple - that sport is increasingly being run in a businesslike way."

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