Sports

The business of sport is a rapidly changing landscape, fuelled by a growing global demand from consumers and commercial partners. Professional, commercial leadership is now in premium demand.

Digital television, improved internet access and the growing potential of mobile devices has changed the accessibility of sport for consumers and has provided multinational organisations with the potential to use sport as a business tool.

Traditional sporting organisations and institutions now require and proactively seek world class business professionals to help capitalise on and maximise these complex global opportunities. Live sport remains high on the agenda for millions of fans, worldwide. The health and leisure industry, in tandem, continues to expand rapidly.

Odgers Berndtson is experienced in searching out world class leaders with both local and global expertise to move into the sports sector. We succeed by combining our global presence in 35 countries, in-depth industry knowledge, functional expertise and a consultative approach to deliver truly unique solutions.

Recent assignments include:

  • Olympic & Paralympic Games & Other Events: Vancouver 2010, London 2012, Rio 2016, Glasgow 2014, 2015 Pan Am Games, Goodwill Games, Atlanta Olympic Games
  • FIFA World Cup, England 2018 World Cup Bid
  • FIFA, UEFA, The FA, BOA
  • ERFU, SRFU, WRU, Premier Rugby Ltd
  • Manchester United, Liverpool FC
  • The MCC
  • UK Athletics
  • Sport England, UK Sport
  • DCMS
  • Powerboat P1
  • English Golf Union
  • London Irish and Scarlets Rugby Football Clubs
  • Red Bull North America, Washington Red Skins, USTA
  • NBA Europe

The Olympics is one example that reflects our prominent position as one of the largest advisers on recruitment at the nexus of the private/public sector in the UK. We have a detailed understanding of the role the various levels of government play in many kinds of sports projects and organisations. We have a strong track record of putting forward high performing people for sports administration in a range of fields from football to horse racing. Learn more about our recent track record in recruiting senior roles in sport and recent sport senior management case studies. Please refer separately to our track record in major events.

We host a series of events that bring together high-level executives across sport, brand and corporate communications. http://www.odgersgolfclassic.co.uk

To discuss your leadership needs, please speak to one of our consultants.

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Head of Practice

Simon Cummins

Simon Cummins
Partner and Head of Sports Practice London, Zurich

Simon Cummins is a Partner in the London and Zurich offices of Odgers Berndtson where he heads the...

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Wasim Haq

Wasim Haq
Head of Sport Practice - Middle East & Asia London

Wasim Haq is the Head of the Sports Practice for India, Middle East & Asia. He has worked...

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Andy Dolich
Head of Sport Practice - North America London

Andy Dolich is a Partner in Odgers Berndtson's North American Sports Practice based out of San...

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